In this edition of our Employee Spotlight, we are thrilled to introduce Jasper Gonella, the dynamic and adventurous Sales Lead at Wonderflow. Jasper's story is one of passion, perseverance, and a zest for life that extends far beyond the confines of his professional role.
Today, Jasper channels this same energy and curiosity into his role at Wonderflow, where he navigates the fast-paced, digital SaaS sales environment with finesse. He emphasizes the importance of linking sales decisions directly to ROI, advocating for a deep understanding of business challenges and the impact of solving them. His commitment to integrity and empathy in client relationships sets a high standard in the B2B SaaS space.
Join us as we learn about one of our driven Sales colleagues and the values that drive his success at Wonderflow!
I like to keep active by running and doing sports. I’m fanatical about Padel and try to play as much as I can. I played tennis when I was younger, so hand-eye coordination comes in handy! Like most people, I love traveling. Prior to attending university, I spent two years traveling to China, Hong Kong, Japan, Singapore, Thailand, and Korea.
Growing up on the west coast of Scotland, we were privileged enough to have woodlands and the beach at our doorstep. Now that I live in London, I often find myself reminiscing about the sense of seclusion I once enjoyed.
.png)
Jasper finishing the Hackney Half Marathon
Due to economic changes, enterprises have become even more vigilant about what solutions they invest in. Every decision has to be directly linked to return on investment (ROI), so sellers can no longer only rely on relationships and good product knowledge. Nowadays, salespeople need a deep understanding of business challenges, how their company’s solutions solve those challenges, and, most importantly, the ROI of solving those challenges.
Being an Account Executive (AE) comes with its ups and downs, often to the extreme. My recommendation to AEs is to stay grounded and buoyant. Enjoy the wins when they come but also manage the losses because they will come more often.
Trust the process, trust your own ability, and trust that if you concentrate on self-development and hard work, the results will come.
There are a lot of great memories, but the best part is when we celebrate the wins! Singing My Way by Frank Sinatra, for example, with a colleague, Osman, during one of our famous Karaoke nights at work.
.png)
Badly playing golf in Mauritius
I typically read non-fiction. I would recommend that anyone in sales read The Qualified Sales Leader by John McMahon. For those who have no interest in sales (I don’t blame you), I would recommend How to Win Friends and Influence People by Dale Carnegie.
No, it’s not always about selling. To me, it’s about education. Consumer insights tools like Wonderflow are exceptional solutions that benefit not only our clients but also their end-users. Whenever I speak to a customer or prospect, I see it as an opportunity to educate them on the importance of prioritizing their consumers and the positive impact this can have on their business.
Integrity is imperative in SaaS B2B (business-to-business) sales as it fosters trust with clients. Prioritizing the customer by utilizing integrity and empathy ensures they feel understood, increasing the likelihood of collaboration to address their own business challenges.
