Discover why consumer insights teams choose Wonderflow

Trends & Segments

Identify trends and define target segments

Gain real-time visibility into market trends with billions of unstructured feedback processed by Wonderflow AI. Quickly identify emerging consumer behaviors, shifting preferences, and key product drivers. Define and segment audiences using critical insights like demographics, purchasing patterns, and sentiment, enabling your team to craft targeted strategies and stay ahead of the competition.

Competition & Market

Uncover competitive and market Insights

Wonderflow gives you a competitive advantage by providing deep insights into competitor performance and market dynamics. By analyzing feedback from reviews, social media, and customer care, you can clearly see how competitors are perceived. Benchmark your products, identify their strengths and weaknesses, and uncover opportunities for differentiation. With these insights, you can refine strategies, address market gaps, and respond proactively to industry trends, keeping your brand competitive and relevant.

Threat & Opportunities

Discover new market opportunities and potential threats

By continuously monitoring sentiment, competition, and trends, you can detect early signals of emerging needs, unmet demands, and shifting preferences. This allows you to spot areas for innovation and address risks like negative sentiment or new entrants. These data-driven insights enable timely decisions that will drive growth and safeguard your market position.

Our key features you'll use

Benchmarking

Easily collect and sync feedback from various proprietary touch points, providing a unified view of your data. such as NPS and customer care feedback —through our API infrastructure and connector ecosystem.

Trends & Evolution

With Wonderflow, you gain access to historical data, enabling you to explore consumer insights and monitor trends across any time frame. Effortlessly compare year-over-year performance or benchmark against top competitors to uncover the precise insights needed for informed go-to-market strategies and product decisions.

Custom Boards

Boards are personalized dashboards within our SaaS platform that allow users to pin or organize essential insights and analyses from customer feedback. With custom boards, every user can create their own tailored views, keeping all key metrics and trends in one place. This ensures quick, easy access to the insights that matter most for informed decision-making.

Metadata Enrichment

With Wonderflow, you can enrich customer feedback at the SKU level by integrating valuable metadata, enabling deeper, more actionable insights beyond the qualitative information derived from reviews. By incorporating sales data, pricing, demographic information, or NPS data, you gain a comprehensive view of product performance and customer sentiment.

Product Marketplace

Wonderflow’s product marketplace showcases millions of indexed products, providing detailed information across diverse categories. Powered by advanced AI, it consolidates data from hundreds of webshops, automatically organizing it into cohesive products..

High-frequency Tracking

Keep up-to-date with our real-time product data tracking and monitoring system. Receive important product data shifts throughout the day, and never miss an update.

Take smarter control of your VoC data now

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Where consumer insights teams leverage Wonderflow

Ideation

Brand Road Mapping (BRM)

Outline market/product opportunities
Provide Competitive benchmarking
Outline realistic CX targets
Scientific idea validation using customer data

Pre-launch

New Product Introduction (NPI)

Find alternatives for most efficient product design
Optimize content (ecommerce FAQ campaigns)
Design better product launch strategy Optimise pricing strategies (together with market research vendors like GFK)

Post-launch

Product lifecycle (BRM) Management  (PLM) & Next Big Stories (NBS)

Track consumer early response
Track product lifetimes and highlight cash
coWS
Adjust product portfolio (Kill/Cure)
Track and validate market
Benchmark competition

Trust successful AI decision-makers
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“The value of Wonderflow extends across our organizations, supporting our CX, Product Development, Marketing, and eCommerce teams.”

Brian Wolfe

VP of Global CX & Quality

“In my role, it would be about making sure that we understand how we compare versus the competition. I don’t think a marketer can do this without Wonderflow.”

Daniela Fleig

Growth Marketing Leader

“We can simply ask Wonderflow, what can I do to improve my product to beat this specific competitor and improve the consumer experience.”

Anthony Chang

Business Lead for Consumer Insights

“Today we comprehend what consumers want in 6 languages, 13 territories, across 50 channels. With Wonderflow, we include the VoC in decision-making!”

Delphine Romang

Global B2C Digital & Social Experience Lead

Take the next step in consumer intelligence

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How industry leaders use our AI to drive growth and innovation
A guided tour of our platform, showcasing key features and how various departments can benefit from actionable insights
A live analysis of one of your products or a competitor’s to showcase data-driven decision-making
Expert answers to your questions about our product and the VoC landscape

Let’s turn customer feedback into your competitive advantage.

Book your personalized walkthrough with an Insight Consultant

Consumer Insights: Take the guesswork out of decision-making

We support the most forward-thinking consumer insights teams in the world

Discover why consumer insights teams choose Wonderflow

Identify trends and define target segments

Uncover competitive and market Insights

Discover new market opportunities and potential threats